Top 15 Sports betting affiliate programs of 2023

Top 15 Sports betting affiliate programs of 2023As of 2022, the global sports industry was worth over $614 billion, a 5.9% increase from the previous year’s CAGR. This indicates that the sports industry is growing at an incredible rate, particularly the sports betting industry.

Interestingly, most gambling sites have a betting affiliate program. This program, in a nutshell, offers you a revenue share in return for sending them, new customers.

These sports betting affiliate programs offer you an option to earn money passively yet flexibly. And the best part is that anyone can sign up for an affiliate marketer.

But with several affiliate programs in the industry, finding the perfect one can quickly become overwhelming. If you are feeling overwhelmed, you’ve come to the right place.

Below, we’ve taken our time to review the top 15 best sports betting affiliate programs for 2023.

1. Bet365

Founded in 2000, Bet365 is a UK-based online gambling platform. It offers users a platform to access online casino games and sports betting.

With over 80 million active users on the platform, support in over 150 countries, and so on, Bet365 is a recognized and trusted brand globally. And despite its popularity, its affiliate program is alluring.

Affiliate marketers for Bet365 earn as much as 30% lifetime affiliate commission across all the products.

This sports betting affiliate program rewards you with a commission for every user you promote, be it on Bet365 Poker, Bet365 Casino, and so on.

Note that the Bet365 affiliate program has a 45 days cookie policy. But when customers use your unique link, you will get paid monthly.

Bet365 wants you to succeed as one of its marketers, so you are provided with bespoke marketing tools. With these tools, you can review your performance on the dashboard and get a complete understanding of your referrals’ behavior.


  • Several products to promote

  • Lifetime commission

  • Access to several marketing materials

  • No admin fee


  • No tier to increase commissions

  • Does not allow affiliates to earn via CPA

2. Betsson Group

Betsson Group Affiliate is one of the best sports betting affiliate programs you can join. It has been in the industry for over 50 years and allows you to promote several trusted brands.

Platforms like Betsson, NordicBet, Betsafe, CasinoEuro, and StarCasino, to name a few, are some of the brands you will be promoting as a Betsson Group affiliate marketer. Its casino games encompass several slots, table games, live casinos, etc.

Affiliate marketers for Betsson Group enjoy flexible affiliate commissions. This sports betting affiliate program rewards affiliate with a commission ranging from 25% to as high as 50%.

The commission rate for this affiliate program is based on the net review your referral generates per month. Also, the Betsson Group affiliate program features a two-tier program that pays out recurring revenue of up to 10%.

So, promoting Betsson Group will be pretty straightforward as it features up to 15 incredible gaming brands and multi-region support available in over 20+ languages.


  • Flexible rev share

  • Huge variety of products to advertise

  • Swift payouts

  • Access to advertising tools


  • Not allowed in some countries

3. FanDuel

If you are a fan of fantasy sports, FanDuel is a renowned platform for you. This fantasy sports platform was founded in 2009, where fans can taste daily fantasy sports in the NFL, NBA, MLB, NHL, and so on.

FanDuel is well-known in New Jersey, particularly by affiliate marketers interested in a daily fantasy sports platform.

You can make as much as $25 to $35 by affiliate marketing for FanDuel. Its CPA earning per referral is based on the number of registration you have to your affiliate links. For registrations between 1 and 15, you get $25; for registrations between 26 and 100, you get $30; and above 100 registrations, you get $35.

You can also earn from rev share by affiliate marketing for FanDuel. Its rev share program has a fixed rate of 35% of your referral revenue. Its commission structure only pays you for the revenue generated by your referral for the first 730 on FanDuel.

With FanDuel, you can make a max of $1000 per referral each month. Payments are made about 10 days following the end of each calendar month.

Note the minimum money you can withdraw is $50, and withdrawals above $1000 must be made by wire transfe


  • Application is free

  • Ideal for every fantasy sports fan

  • Alluring revenue share

  • Multi-tiered commission


  • Not allowed in the UK and US market

4. Bovada

Bovada is a renowned US based sports betting platform. It is well-known as the first leading online sports betting platform to accept bitcoin payments.

Bovada is one of the few online gambling platforms that accept US bettors in the betting industry.

As such, it spares no expense in its sportsbook and online casino by providing bettors with high-quality online gaming, a massive selection of casino games, horse racing sports, and all significant events.

If you’d like to join Bovada’s affiliate network, managed by Best partners and operated by Income Access, you can earn between 25% and 45% rev share.

Its rev sharing is based on the number of referrals you get on the platform. You must refer as many as 100+ users to the platform for the high paying 45% commission.

With the CPA deal, you get a one-time payment for every individual you invite. Also, with Bovada’s affiliate program, you can earn via CPA deals.

Whichever marketing strategy you use, payments are always made on the 15th of each month, and the minimum you can withdraw is $10.


  • Numerous bonuses to use to lure players to the platform

  • Competitive commission

  • Several products to promote

  • Scheduled and fast payouts


  • No sub-affiliates

  • Disallowed in some regions like France

5. Betfair

Betfair is another one of the biggest online sportsbooks in the betting market. This online betting company offers bettors six exciting products to keep them engaged: Sportsbook, Casino, Exchange Games, Exchange, Poker, and Bingo.

Also, Betfair offers its users several enticing promos across its products. So, whether you are a new customer or an existing bettor, there is always something for you at Betfair.

Furthermore, Betfair has one of the most intriguing sports betting affiliate programs. You can earn as much as 30% via revenue share as an affiliate partner.

You can also earn from Betfair through its cost-per-acquisition, Ad Spend, and Hybrid programs.

The Ad Spend program rewards you with brand exposure, awareness, and referrals, whereas the Hybrid program combines the CPA and Ad Spend programs. With the CPA program, you earn a set amount for every user you refer.

Betfair has a 45 days tracking cooking policy, which gives your referral enough time after clicking your link to complete registration on the platform. The minimum money you can withdraw from your referral account is £50.


  • A vast collection of products to promote

  • Extensive marketing material to help lure users to the platform

  • Revenue share applies for the entire lifetime of that user

  • Technical support to add marketing banners to your site, code for the banners, and so on.


  • Application to be an affiliate is not automatically approved

6. William Hill

William Hill is a well-known UK-based online gambling company for its sports betting platform. Founded in 1934, William Hill has only gotten better with the product it offers.

While William Hill is famous for its online sports betting platform, it also offers its users online casino games, online poker, and online bingo.

Interestingly, William Hill offers one of the industry’s best sports betting affiliate programs. As an affiliate of this brand, you can earn between 15% and 30% in affiliate commissions depending on what you decide to promote.

Its affiliate program rewards you up to 30% revenue share per referral to the platform. Aside from the revenue share, you can earn from William Hill via its cost for each acquisition program.

The William Hill affiliate program comes with a 7-day cookie tracking policy. Payments are usually made within 30 days of the calendar month, provided the payable amount is at least $5.


  • Various products from the brand to promote

  • Diverse ways to earn with this affiliate program

  • Access to innovative tools and personal account managers

  • Multiple payment options are available


  • A short cookie-tracking period

7. Paddy Power

Paddy Power is an Irish online gambling company founded in 198. It offers its customers several products, including sports betting, online casino, poker, and bingo.

Interestingly, this sportsbook is not an online-only gambling company like many. Paddy Power has over 600+ physical sports betting outlets across Ireland and the UK.

Also, Paddy Power offers one of the best sports affiliate programs in the market. Affiliate marketers for this betting affiliate network can earn up to 45% revenue share.

How much you earn from Paddy Power as affiliate commissions depends on the number of paying clickers you refer to the platform and the product the user interacts with.

Sportsbook pays a flat rate of 25%, poker pays between 20% and 30%, bingo pays 35%, and other casino games pay between 25% and 45%.


  • Easy sign-up process

  • Access to several marketing materials

  • Competitive commission rate

  • Technical support


  • Approval is not automatic

8. Betting Gods

Betting Gods is not only known for its fantastic tipsters and sports betting cappers, but it has one of the best sports betting affiliate programs. Founded in 2014, Betting God’s rise to stardom has much to do with its accurate selection of sports betting tips.

Since Betting God launched its affiliate network, it has paid over $1,000,000. If you decide to become one of the over 120,000 members of this sports betting affiliate program, you can be sure you’d make something decent.

Members of this reputable sports betting affiliate program earn up to 50% revenue share. On average, an affiliate of this sports betting site makes up to $115.31 per sale.

Interestingly, using this sports betting service is free, making it easy to get people to click your referral link. It also features a mobile app you can download for Android and iOS devices.

Betting Gods allows up to a 60-day cookie tracking period. So, this gives your referrals enough time after clicking your link to register and make a purchase.


  • Minimum withdrawal of $10

  • Weekly payment is allowed

  • Traffic from email, social media, push notifications, and banners are allowed.

  • Multiple tipster services available to promote


  • Payments are made via cheque or bank transfer

9. Intertops

Intertops is one of the first sports betting brands to accept online sports bets. It is also one of the biggest global sports betting websites, casinos, and poker platforms.

At Intertops, its customers place an average of over 4000 bets daily. This high number could be because this sportsbook offers the lowest minimum bet or because it has been in the market since 1983 and has acquired many loyal users.

Whatever the case, the Intertops sports betting affiliate program is quite alluring. While it may not offer payment plans like CPA and CPL, it pays a revenue share between 20% and 35%.

Also, affiliate marketers for this sports betting platform can make extra through its two-tier super affiliate scheme. All payments can take up to 30 days, but the minimum money you can withdraw is $10.

Intertops offers its affiliates a comprehensive suite of tools to aid with promoting this sports betting brand. This tool provides custom reports, tracking players and commissions, promotion materials, etc.


  • Low minimum payout

  • Multiple payment methods are available

  • Two-tier sub-affiliation plan

  • Lifetime commission on referred players


  • You will have to bear an admin fee of 20%

10. BetVictor

One of the renowned sportsbook affiliate programs in this guide is BetVictor. It also provides its users with a bespoke online casino.

Moreover, BetVictor has sponsored several sports betting events. So if you decide to become a BetVictor sportsbook affiliate, you can be assured of getting the best deal and incentives.

Affiliate marketing for BetVictor pays a percentage of 30 revenue share. Note that this sports betting brand does not offer a CPA payment option.

However, other ways to earn extra from this sports betting brand is via its sub-affiliate plan. With the sub-affiliate plan, you can earn an extra 2%.

BetVictor powers its sportsbook affiliate programs with Income Access. A quick stat on the dashboard gives users their monthly performance, clicks, referrals, total commission, and so on.


  • No admin fee whatsoever

  • Numerous payment channels

  • Timely payments made monthly

  • Meticulous software to promote


  • Approval of the affiliate program is not automatic

11. Bwin

Bwin is a globally recognized sports betting establishment with standout betting affiliates. Brands like Bwin are not only a sportsbook but also casino section packed full of slots, table games, live dealer games, and so on.

Affiliate marketing for this sports betting company pays anywhere from 25% to 35% in commission. The commission you get depends on the number of players you refer.

You must refer 300+ users to this sports betting establishment to earn the 35% commission. Note that there is also a cost for each acquisition plan available upon request.

Bwin Affiliates makes use of Entain Software to track referrals and endorsements. This software makes it possible to


  • Option to choose a commission plan that suits you

  • Timely payments with multiple payment options are available

  • Incredibles commission of up to 35%

  • 5% recurring revenue from sub-affiliates


  • Includes negative carryover

12. 888 Sports

The 888 brands particularly the 888 Sports is a leading sports betting business across multiple markets. At 888 Sports, there are hundreds of sporting games across major leagues daily.

So far, 888 Sports has paid its affiliates over $207 million, and you can be the next.

While the online betting market of this business is top-notch, its affiliate marketers are not left behind. Its affiliate program pays anywhere from 20% to 40%.

If you are affiliate marketing for this business, you can recruit sub-affiliates and earn 5% of their revenue. .

888 Sports offers several brands across the gambling markets. So, as a marketer, you would find it easy to get users to click your links.


  • Alluring commission of up to 40%

  • Sub-affiliate referrals are allowed

  • Diverse marketing material

  • Access to a personal dedicated account managers


  • Not available in the US

13. 5K Betting System

The 5K Betting System is a business that provides betting  recommendations on several markets to customers. It promises users sure profit based on its recommendation.

To get access to what this online sports betting business offers, you must pay a sign-up fee of £100. With the accuracy of this sports betting, website users are flocking to register.

Affiliate marketing for a website like 5K Betting System is rewarding as it pays up to 50% commission per sale.

Additionally, this sports betting affiliate website has a cooking tracking period of 60 days. This gives users enough time to register and make a purchase after your links.


  • High-paying affiliate program

  • Long cookie duration

  • Easy to promote on massive markets


  • No dedicated affiliate page yet

14. Profit Maximizer

Profit Maximizer is a betting business that shows you how to exploit sportsbook and casino incentive markets.

This website provides an extensive table of contents to get consistent rewards from an online casino or sports betting website.

Interestingly, Profit Maximizer has one of the most alluring sports betting affiliate programs. Its sports betting affiliate program rewards marketers up to 75% commission per sale.

Profit Maximizer partners with Clickbank, a reputable affiliate programs management business across different markets, to manage its affiliate program.

There are several bonuses affiliates can use to attract new players. And the 60 days cookie tracking period makes it easy to get rewarded for users that click your link.


  • Mouthwatering commission

  • Option to withdraw twice a month

  • £1 free trial to lure users to the platform

  • Affiliate marketers get access to private groups, guides, and pre-screened bets.


  • Payment is processed by cheque

15. ZCode System

The ZCode System is another one of the standout predictive brands. With this website, users get predictions based on a statistical analysis of sports games.

As an affiliate marketer, you can earn 50% commission per user referred to this website to get an accurate prediction on the selection of sports games.

Similar to most sports betting affiliate programs, this sportsbook affiliate program comes with a 60 days cookie tracking period.

Affiliate commissions from this sports betting website are recurring. As such, you will keep earning as long as your referral uses the website.


  • Sports betting predictions on numerous markets ‘

  • Fully automated system

  • Feature several upsells like its VIP and subscription options

  • Partners with Clickbank to operate and manage its affiliate commissions


  • Not available in some regions


Affiliate marketing is one of the best ways to make passive income.

But before you venture into affiliate marketing, finding the right affiliate network is a must.

Any of the affiliate networks in this guide are reputable and trustworthy.

So, whether you are looking for a daily fantasy, gambling affiliate, and so on, the sports betting industry has something for everyone.

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